WHO you are matters

It takes courage to evolve.
It takes carefully considering where you’ve been and where you want to go. 

Here at Clevertech we’ve been taking our own advice and doing a lot of that evaluation ourselves. 

We’ve been asking ourselves: How do we more fully embody our values and continue to evolve and expand?

Part of that process has included a rebranding and a renaming process. 

You may notice this week our Substack has a face lift. 

Beyond the cosmetic changes, we’re excited to share we’ve gone through a rebrand. Clevertech is now Lumenalta.

Who do you want to be? 

When our values are clear, our next steps will always be illuminated. We believe that is true for us as individuals, we also believe that is true as a company and when we work with our clients, we make sure that we illuminate next steps for them in regards to the solutions we offer. 

As we worked on this rebrand we asked ourselves: Who do we want to be? 

This is what we settled on:

• Innovative: we keep exploring new and better ways

• Highly skilled: in tech - yes, but also in consulting, communication and strategy

• Efficient: we prioritize speed in our delivery to clients

• Adaptive: when requirements change, teams shift, markets adjust, we can move with it

• Invested: we care deeply about our clients and our own quality of work

Your life - your brand

Although a brand and name shift can seem superficial, the way we present ourselves externally is ALWAYS an extension of who and what we are internally. 

As you build your career - remember, your life is your brand. 

The way your body moves, facial expressions, questions you ask, the way you make others feel, the way you design and maintain your living and working space. 

It all matters. it all aligns. 

Let’s grow together

Part of our evolution means we are leveling up the topics we address here, the conversations we have and the solutions we offer. 

We want to continue to be a valuable resource challenging you to think differently, providing tangible tools to thrive in a face paced and competitive environment and supporting you through your career. 

We’d love to hear from you! 

What do you value?
What gets in the way of you crafting your own brand?
What challenges do you face?
What fears hold you back?